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Cost-Benefit Analysis

Below is a list of variables (i.e., yield, price, and costs) that you may use to calculate the return on investment of renovating a one-acre field. You may also input information specific to your own farm. Click on the "Update Results" button when you are ready to see your return on investment.

Field Name Tool Tips Rutgers Mullica Queen User-Selected Variety
Variety:
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We have provided cost and yield information for Mullica Queen® and Stevens varieties grown in New Jersey. However, you may enter cost and yield information based on your experience with other varieties in your state and compare them to Mullica Queen®.
Other Variety Name:  
State/Region:
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If you grow in a state other than New Jersey, click on your state. If the cost and yield information turns blank, we don't have data for your state. However, you may enter your own data. In the future, we hope to have specific cost and yield data for other states.
Yields (bbls/acre):
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In New Jersey, Mullica Queen® has yielded up to 700bbl per acre. To be conservative, we are using a yield of 400 bbl per acre.
Price ($/bbl):
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Prices received vary from year to year. In 2010, the average price received per 100lb barrel was approximately $57.
Field Conversion Cost ($/acre):
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Field conversion costs vary considerably. New Jersey growers that have shared information with us have indicated that $20,000 per acre conversion costs are common.
Shipping Cost ($/acre):
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Cost of shipping plant material to the farm.
Materials Cost ($/acre):
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Cost of the plant material.
Licensing Cost ($/acre):
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Licensing fee for Mullica Queen® is a one-time per acre fee.
Variable Cost of Production ($/acre):
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The variable costs of production for the Mullica Queen® variety are comparable to those for other varieties.
Percent Yield in Year 3 (%):
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In the third year after field renovation, we have experienced 60% of the full yield, and 100% yield in year four.
Percent Yield in Year 4 (%):
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In the third year after field renovation, we have experienced 60% of the full yield, and 100% yield in year four.
 

After inserting your chosen data, just click on Update Results, and you will see graphical and tabular data, readily printable. Detailed Data can be obtained by clicking Print Detailed Results button.

Since the model is meant to be comparative, assumptions that are equal for the 2 data sets compared will not greatly affect the comparative results.

*All other costs assumed equal for Rutgers and other varieties.


Cost-Benefit Results
Net Present Value ($):
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All future cash flows discounted at 6%. Our analyses shows the relative comparison is not greatly affected by the discount factor used.
Equal Cash Flow (Year):
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The year in which the cash flow for the two varieties intersect.
Breakeven Point (Year):
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The year in which cumulative discounted revenues exceed cumulative discounted expenditures.
10-Year Return on Investment for Conversion:
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We define the return on investment (ROI) as cumulative discounted revenues divided by cumulative discounted expenditures. For example, a 10-year ROI of 200% shows that after 10 years, cumulative revenues are twice as much as cumulative expenditures.
Google Chart Image

Please help us by submitting this data. All submissions are anonymous. First populate the right-side column above with your variety, state, cost and yield information and then hit "submit data". You can also change the data in the left-side column if you have experience growing the Mullica Queen® variety.

For help with this website, please email Kevin Sullivan at sullivan@njaes.rutgers.edu.

For more information on how to purchase Rutgers varieties, please email Leon Segal at segal@otc.rutgers.edu or see http://agproducts.rutgers.edu/cranberries for more details.

Disclaimer: The yield assumptions presented here are from several replicated research trials and are our best estimate of Crimson Queen's potential, however, they are not a guarantee of future performance.